The Rise of Patient-Centric Packaging in Pharmaceuticals

This week in the Guardrail... we examine the fundamental shift occurring in pharmaceutical outsourcing as companies recognize that packaging is no longer just a container but a critical tool for improving patient adherence and safety.

By Michael Brofman, for Metis Consulting Services

Monday November 24, 2025

In recent years, the pharmaceutical industry has begun to rethink its approach to drug packaging. No longer is packaging only a protective shell for medicines. Today, it is evolving into something much more meaningful: a bridge between drug makers and patients. This shift is called patient-centric packaging. In this post, we will explore what patient-centric packaging is, why it matters, and how it is transforming the way medicines are delivered and used.

What Is Patient-Centric Packaging?

Patient-centric packaging means designing medicine packaging around the needs, abilities, and experiences of the people who will use it. According to Esko, a leader in packaging design, this kind of packaging considers three key elements: patient adherence, patient outcomes, and patient experience.

Traditionally, pharmaceutical packaging focused on safety, regulatory compliance, and product protection. But patient-centric design adds a new layer. It makes packaging more accessible, more intuitive, and more supportive of patients as they take their treatments.

Why Is This Shift Happening Now?

There are several reasons why pharmaceutical companies are embracing patient-centric packaging. Here are the main drivers:

1. Medication Adherence Problems
   
   Many patients do not take their drugs exactly as prescribed. Poor adherence can lead to worse health outcomes and higher costs for the healthcare system.
   

2. Aging Population
   
   As more people grow older, there is a bigger need for packaging that is easy to open, read, and use. Many older patients have physical challenges, such as arthritis or reduced vision.
   

3. Rise of Home Therapies
   
   Treatments that were once administered in hospitals are now used at home, which includes biologics and injectables. For patients to self-manage safely, the packaging must help guide them.
   

4. Trust and Safety Concerns
   
   Patients need to know their medicines are authentic, safe, and appropriately stored. Innovative packaging helps build this trust.
   

5. Digital Innovation
   
   Technologies such as QR codes, NFC chips, RFID tags, and “smart labels” enable packaging to interact with the patient, provide information, and monitor use.
   

6. Regulatory and Industry Pressure
   
   Regulatory bodies and patient advocacy groups encourage more patient involvement in drug design, including packaging.
   

7. Contract Packaging Growth
   
   Pharmaceutical companies are outsourcing more packaging to experts who focus on patient-centric design. 

What Does Patient-Centric Packaging Look Like?

Patient-centric packaging can take many forms. Here are some standard design features:

• Blister Packs with Calendars
  
  These are packs arranged by day and time so patients can clearly see when to take their medicine. For example, a 3 × 7 blister layout displays a three-week course in a single view.
  

• Multi-Compartment Containers / Pill Boxes
  
  These let patients sort their medicine by dose. A meta-analysis shows that using these types of packaging improves adherence.
  

• Braille or Large-Print Labels
  
  Some packaging provides accessibility for those with low vision or other challenges.
  

• Ergonomic Closures
  
  Packaging that is easy to open, even for people with limited hand strength, is growing in demand.
  

• Smart Packaging
  
  Innovative Packaging includes connected features: QR codes or NFC can link patients to digital leaflets, video instructions, or reminders.
  

• Serialization & Anti-Counterfeiting
  
  Packaging can include RFID tags, tamper-evident seals, and other security features to assure patients that their drug is genuine.
  

• Sensor-Enabled Packaging
  
  For temperature-sensitive medicines (such as biologics), packaging can include sensors that monitor storage conditions. 
  

Real-World Examples

One well-known example of patient-centric packaging is ClearRx, a redesign of the standard medicine bottle created by designer Deborah Adler. The ClearRx bottle stands on its cap so the label folds over the top, which makes the drug name easy to see. The label also uses a large font, and there is a place for a color ring so different people in a household can tell their medicines apart. 

Big pharmaceutical companies are also doing more. In several studies, companies have reported that patient-centered packaging makes medicine use more intuitive and self-explanatory. 

Benefits of Patient-Centric Packaging

Why does patient-centric packaging matter? Here are some significant advantages:

1. Improves Adherence
   
   By helping patients remember when and how to take their medication, patient-centric packaging supports better adherence.
   

2. Reduces Errors
   
   Clear instructions, intuitive layouts, and better labeling reduce the risk of misuse.
   

3. Builds Trust
   
   Innovative packaging features help patients verify authenticity and track storage conditions, building confidence in their treatment.
   

4. Supports Accessibility
   
   Packaging designs that consider older adults or people with disabilities make medications more straightforward to use.
   

5. Enables Better Communication
   
   Digital packaging can connect patients directly to educational content, helplines, or telehealth services.
   

6. Helps Sustainability
   
   More innovative packaging can reduce waste and support environmental goals, especially as the industry moves toward more sustainable materials.
   

7. Regulatory Alignment
   
   Innovative packaging helps companies meet regulatory requirements for serialization, traceability, and other requirements.

Challenges and Risks

While patient-centric packaging offers many benefits, it also comes with real challenges:

• Cost
  
  Designing and manufacturing new packaging solutions costs more than simply using traditional containers.
  

• Regulatory Burden
  
  Changes to packaging must comply with strict regulations. Any redesign may require new approvals.
  

• Technology Adoption
  
  Not all patients will use or trust digital features like QR codes or smart sensors. Some may lack smartphones or digital literacy.
  

• Supply Chain Complexity
  
  Connected packaging and smart labels may require new logistics, serialization, and supply chain management.
  

• Privacy and Data Security
  
  If packaging tracks use or transmits data, companies must protect patient privacy and secure their systems.
  

• Sustainability Trade-offs
  
  While some innovative packaging is eco-friendly, others may require more materials or electronic components, which create waste.

What Is the Industry Doing to Overcome These Challenges?

Pharma companies, packaging firms, and contract manufacturers are working on solutions:

1. Outsourcing to Packaging Experts
   
   Many drug makers are hiring contract packaging organizations that specialize in patient-focused designs.
   

2. Engaging Patients Early
   
   In some projects, companies talk to patients during development to learn what works best for them.
   

3. Using Human-Factor Engineering
   
   Designers apply what is known as “human factors” to make packaging more straightforward to use (for example, easier caps, larger print).
   

4. Implementing Smart Technologies
   
   Packaging developers are embedding NFC chips, QR codes, sensors, and serialization to bring packaging into the digital age.
   

5. Developing Digital Information Services
   
   Instead of relying solely on paper leaflets, companies are offering electronic patient information leaflets (ePIL) that users can access via smartphones.
   

6. Improving Multi-Compartment Packaging
   
   By building better blister packs, MDDS (multi-dose dispensing systems), and pill boxes, pharma companies are making it easier for patients to manage their regimen.
   

7. Balancing Innovation and Sustainability
   
   Firms are exploring sustainable materials while still adding innovative features.

What Does the Future Hold?

Looking ahead, patient-centric packaging is likely to become even more common. According to recent market forecasts, connected and intelligent packaging will continue to grow as key areas of innovation. 

We can expect to see:

• More personalized packaging tailored to individual patients (for example, dose-specific packets for personalized medicine).
  

• Smart sensors that monitor conditions like temperature and communicate with patient apps or providers.
  

• Multimedia support (video, audio) built into packaging to help patients understand how to take their medicines safely.
  

• Greater regulatory support for patient-centered designs, especially as patient engagement becomes a priority in health care.
  

• Sustainability integration, where eco-friendly materials align with patient safety and usability.

Why This Matters for Patients and Pharma

For patients, the rise of patient-centric packaging means better experiences, fewer mistakes, and more substantial confidence in their treatment. It may help people take their medicine correctly, avoid serious health risks, and live with more independence.

For pharmaceutical companies, focusing on patient-centric design is not only the right thing to do,  it also makes good business sense. Better adherence means more effective therapies. Innovative packaging can reduce recalls, improve brand trust, and even open new opportunities for patient engagement.

Final Thoughts

The rise of patient-centric packaging marks a fundamental shift in how the pharmaceutical industry sees its role. Packaging is no longer just a box or a bottle. It is a key part of the patient journey. By designing packaging that is thoughtful, accessible, and smart, companies are placing patients at the center of their innovation.

This change is more than a trend; it is a movement toward safer, more effective, and more human care. As technology advances and patient voices grow stronger, we can expect packaging to become even more deeply rooted in meeting real-world patient needs.

The era of patient-centric packaging is here, demanding innovation, regulatory compliance, and a revamped supply chain. Don't let these complex challenges become a risk; contact Metis Consulting Services today at Hello@Metisconsultingservices  to guide your team’s strategy, aligning your packaging design with human-factor engineering and digital technologies to capture value and ensure patient trust.

References

1. Esko. “Patient-Centered Packaging – Changing the Pharma Focus.” Esko.

   Pharma Manufacturing. “Building stronger patient trust through packaging design.”

2. MDPI. “Patient Centric Pharmaceutical Drug Product Design: The Impact on Medication Adherence.”

3. Carli Lorenzini G, Olsson A. Exploring How and Why to Develop Patient-Centered Packaging: A Multiple-Case Study with Pharmaceutical Companies. Ther Innov Regul Sci. 2022 Jan;56(1):117-129. doi: 10.1007/s43441-021-00338-0. Epub 2021 Sep 28. PMID: 34581997; PMCID: PMC8688390.Röchling Medical. “Patient-Centric Pharmaceutical Packaging Design.”

4. CPHI Online. “2025 Pharmaceutical Packaging Market Prospects.”PubMed. “Exploring How and Why to Develop Patient-Centered Packaging: A Multiple-Case Study with Pharmaceutical Companies.” Lund University Publications.

5. GreyB. “Pharma Packaging: Top Challenges and Solutions in 2025.”

6. Exploring how and why to develop patient-centered packaging: A multiple-case study with pharmaceutical companies | Lund University Publications. https://lup.lub.lu.se/search/publication/3f185851-48e5-4929-9886-2b7ae69671f5